anthony g. greenwald, PhD
university of washington professor of psychology
Anthony G. Greenwald was elected a member of the American Academy of Arts and Sciences in 2007. He is presently Professor of Psychology at University of Washington (1986-present) and was previously at Ohio State University (1965-86). Greenwald received his BA from Yale (1959) and PhD from Harvard (1963). He has published over 180 scholarly articles, served on editorial boards of 13 psychological journals, and has received three major research career awards — the Donald T. Campbell Award from the Society of Personality and Social Psychology (1995), the Distinguished Scientist Award from the Society of Experimental Social Psychology (2006), and the William James Fellow Lifetime Achievement Award from the Association for Psychological Science (2013). Greenwald provoked modern attention to the psychological self with his 1980 article, “The Totalitarian Ego”. His 1990s methods made unconscious cognition and subliminal perception orderly research topics. In 1995 Greenwald invented the Implicit Association Test (IAT; published in 1998 and surpassing 5,000 scholarly citations in 2013). The IAT rapidly became a standard for assessing individual differences in implicit social cognition. Its method has provided the basis for three patent applications and numerous applications in clinical psychology, education, marketing, and diversity management. The story of the IAT’s development and significance appears in Blindspot: Hidden biases of good people (Delacorte Press, 2013, co-authored with Mahzarin Banaji).