Cultivating Fair Chance Employment in Alameda County addresses the need for meaningful economic opportunity for formerly incarcerated people and people with criminal records. Drawing on national models and lessons learned through our current work, this project engages the employer community as a means of affecting the overarching economic environment in which formerly incarcerated people and people with records are struggling to succeed. This foundational work seeks to position reentry and recidivism as issues in which all community members, and businesses in particular, have a stake. We are engaging the business community, particularly the small business community, in efforts to expand economic opportunity for formerly incarcerated people and people with records. In addition, we hope to influence the general public to believe that including this population in the workforce will help to reduce recidivism (rate of re-offending), victimization, and make the county safer for all. In addition to promoting public safety, we are promoting the understanding that private and public investment in workforce development saves public funds over time, particularly in the criminal justice and public health systems.